Oddbox began as a seedling in a market in Portugal. Our founders, Emilie and Deepak, were browsing the fresh, beautiful, sometimes funny-looking fruit & veg on offer. It struck them that they only ever saw identical, aesthetically pleasing produce in UK supermarkets. Why was that?
They did some digging and learned that up to 40% of all produce in the UK is wasted before it leaves farms. Why? Because it doesn’t look “right” or because too much was grown - despite being fresh, beautiful, and totally tasty.
Something needed to change. They knew if they could bring together hardworking producers and people who loved fresh fruit & veg — no matter what it looked like — they could build something with long-lasting impact.
And so, Oddbox was born.